By developing a social media strategy that is active instead of reactive, strategic instead of tactical, we’ll put down some objectives and metrics that will make your website perform to its optimum ability.


Our social media strategy is a comprehensive, easy-to-read guide of where, what, and how we should be connecting with your target audience online to reach your goal of obtaining more customers and ultimately, growing your business.

Everybody’s a Somebody When it Comes to Social Media
Social media and its effects impacts all areas of your company - sales/marketing, production, customer service, legal, etc. To be really effective you need to be more representative create a team from the various departments of your company to maximize their experience and perspective on your social media strategy.

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There’s a Time to Shut Up and Listen
Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying.

Stay Focused
Choose one goal, maybe two, TOPS, for your social media strategy. Do that,do it well.

Define Success
What does success really mean to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure return on investment?

Know Your Customer
We need to know who your target audience is if we’re going to find them online. It’s crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message they’re going to hear loud and clear in a place where they want to hear it.

People First
To be successful, you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market

Create a Channel Plan
Once we understand your audience and your message, we need to create a tactical plan for how, where and when we’re going to reach out to on social media.

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